HISTORICAL CONTEXTThe city of Ilhéus is one of the oldest in Brazil, and also one of the most beautiful. Its riches, in natural beauty and in human warmth, make it one of the best known names in the national tourist route. With agriculture as its main economic focuses, mainly with the cultivation of cocoa, and tourism – its population, of around 184 thousand inhabitants, is also proud of being the “Land of Gabriela”, the eternal muse of writer Jorge Amado. And it is here, in this paradisiacal setting, that the Meira Supermarkets Network has been installed since 1990, comprising 7 stores in Ilhéus and 2 in Itabuna. Social and Environmental Management The arrival of the new millennium brought to the world trends never seen before, new ideals, economic changes and various social transformations. In the administrative area, there is a growing concern with social and sustainable issues. Organizations are now paying more and more attention to sustainable development – they pollute less, recycle, preserve the environment, in addition to practicing socio-environmental responsibility actions. Rede Meira de Supermercados, for more than two and a half decades in the regions retail trade, has grown in numbers and also in social actions, and marches towards being a socially responsible brand.Committed to strengthening citizenship, it assumes the position of co-responsible in the pursuit of public well-being in conjunction with social policies. The network, through its branches, has become one of the main generators of jobs and income in the region, many direct jobs and countless other indirect jobs. The TrajectoryIn its trajectory, Rede Meira de Supermercados has acted with honesty, efficiency and respect for the customer. Socio-environmental responsibility is part of your journey; recognizes its social role and experiences, a permanent commitment to contributing to economic development, simultaneously with the improvement of the quality of life of its employees and their families, and of the local community. The history of Meira is dedicated to the history of the people of Ilhéus and Itabuna, who have always honored it, and for this reason, the chain offers complete and modern stores, with price and variety, designing a legacy of success and positive changes for the region. MissionServe the customer with courtesy, quality and the best price, obtaining a profit margin that allows the continuity of the company, valuing employees, respecting suppliers and preserving the environment and being socially responsible. Strategic visionTo be the reference in retail chains for products and services and to generate value for customers, employees and shareholders on the south coast of Bahia. Values· Ethic· Commitment to the Client and the quality of life of the beneficiaries· Socio-environmental responsibility· Respect for human beings· Solidarity· Organization· Flexibility· Security· Integrity· Hygiene
Supermercados Meira
